Hitachi Magic Wand Frequently Asked Questions

We are Hitachi Magic Wand experts. If you're looking to buy the Magic Wand massager, you'll be making a great decision.

Find out more about this fantastic product by reading our frequently asked questions.

It contains a wealth of accurate information that covers everything you should know about Hitachi's range of Magic Wand massagers.

If you have any questions that we haven't answered, feel free to contact us.

What is the Hitachi Magic Wand massager?

Magic Wand® is trade marked by Hitachi. There are three versions of the Hitachi Magic Wand personal massager, which are:

Magic Wand Original HV-260 : Released 1968 - current. This is a two speed mains powered corded massager that operates on 110 volts which we do not sell. Formerly branded the 'Hitachi Magic Wand' from 1968 to 2012. Due to re-branding in 2012, this product was re-named the Magic Wand Original.

Magic Wand Rechargeable HV-270 : Released 2015 - current. This is a four speed cordless massager that can also operate on mains power when using the included 110~240v AU/NZ power charger. This product is sold by us in Australia, which we import from the USA.

Magic Wand Plus HV-265 : released 2019 - current. This is a four speed corded mains powered massager with identical design and features of the Magic Wand Rechargeable. It operates on 110~240 volts power using a removable lock in power cord. We do not sell this product as yet.

Photo credit: Vibratex, Inc /

Product picture of the authentic Hitachi Magic Wand Original, Magic Wand Rechargeable, and Magic Wand Plus massagers together.

Important: If a personal massager or vibrator is marketed as a 'Magic Wand' by another retailer and is not identical looking to the above pictured Hitachi massagers, it's not a genuine Magic Wand®.

If it does look like the above pictured authentic Magic Wands, and the price is to good to be true, then it's fake.


Can I buy and use the Hitachi Magic Wand in Australia?

Yes you can. The Hitachi Magic Wand Rechargeable can be sold and used in Australia and New Zealand. We include a 110~240v AU/NZ power charger. This product is imported into Australia through official channels and sold by us.

The Magic Wand Original (corded massager) can't be sold or used in Australia, as it operates on 110 volts which isn't compatible with Australian or New Zealand power. Hitachi also restrict the sale of the Magic Wand Original to the USA and Canada only.

Are all personal massagers and vibrators Magic Wands?

No. Only the Hitachi range of personal massagers distributed by Vibratex are Magic Wands.

'Magic Wand' is a registered trade mark of Hitachi in Australia, USA, Canada and other countries, and refers to their Magic Wand Original, Magic Wand Rechargeable, and Magic Wand Plus massagers.

Certain retailers selling non Hitachi brand personal massagers and vibrators unlawfully use the term Magic Wand to name and describe their products. This is false and misleading advertising and trade mark infringement.

Is this the famous, genuine Hitachi Magic Wand Rechargeable?

It sure is! The Magic Wand Rechargeable is manufactured by Hitachi and distributed by Vibratex, Inc USA.

We're Australia's import retailer of the Hitachi Magic Wand Rechargeable. Our genuine locally held stock comes direct from the official USA distributor in California. We make it possible for the Hitachi Magic Wand Rechargeable to be available to buyers in Australia and New Zealand.

Why is there no 'Hitachi' branding anymore?

Due to a re-marketing campaign by Hitachi in 2012, they decided to remove the Hitachi branding from their massagers and packaging. The Magic Wand Rechargeable is still manufactured by Hitachi, but no longer has the Hitachi branding. Watch this video to know more. This video only mentions the corded version, and not the rechargeable version that we sell.

Vibratex, Inc. Who are they?

Vibratex, Inc is a USA based private company, who are the sole distributors of the Magic Wand Original, Magic Wand Rechargeable, and Magic Wand Plus massagers manufactured by Hitachi.

You will notice Vibratex, Inc written in the instruction manual as well as on the base of each massager.

Where is the Magic Wand Rechargeable made?

The Magic Wand Rechargeable is manufactured by Hitachi of Japan in their manufacturing plant in China.

Why don't we sell the Magic Wand Original or Magic Wand Plus?

We currently only sell the Magic Wand Rechargeable by Hitachi. This massager operates on 110~240 volts which is compatible with Australian and New Zealand power. We include a 110~240v AU/NZ power charger.

The Magic Wand Original is only available for sale and use in the USA and Canada. Being a 110 volt mains powered massager, it is not compatible with Australian or New Zealand 240 volt power. Although a cumbersome power convertor can be used, it is not recommended by the manufacturer and distributor.

The Magic Wand Plus has only just entered the market in the first quarter of 2019. We have not yet had the chance to import and evaluate the product.

What is the plug-and-play function?

The Magic Wand Rechargeable features a very handy plug-and-play function. It allows you to operate the massager cordless or plugged in using mains power.

Have the best of both worlds, as no other massager does this.

Does the massager include a warranty?

It sure does. A 12 month Australian and New Zealand warranty is included. For more information, please refer to our warranty information page.

How to avoid buying a fake Magic Wand?

As quoted by the distributor, imitation is the greatest compliment. Unfortunately, imitation can also be an obstacle for consumers who want the real thing.

Because we're Australia's import retailer of the Magic Wand Rechargeable direct from the USA, buying from anywhere else, you have a high risk of buying a fake.

Not only are there look-a likes out there made by other brands – usually of inferior strength and quality – there are also counterfeit products that pretend to be the Hitachi Magic Wand Rechargeable, but are not.

Be very cautious if buying from eBay, Amazon, AliExpress, DHGate, and various adult shops. Most, if not all Magic Wand massagers available are fake.

For further information, we recommend reading our article How not to buy a fake Hitachi Magic Wand.

If in doubt, feel free to contact us for advice.

Does the Magic Wand include safety features?

Yes, and it's the only massager on the market that does! The massager is quite helpful and clever. If operating the massager continuously for longer than 20 minutes, the massager will automatically turn off. It's able to be turned back on straight away if needed. This safety feature prevents the massager from accidently being left on. It also assists in prolonging the life of the motor, and preventing it from getting hot from continuous lengthy use.

What's the noise level of the massager?

The Magic Wand operates with a quiet hum, a similar operating sound level to an electric razor when on the high vibration speed setting. Compared to other wand massagers on the market, it is quiet.

How does the Magic Wand perform as a true therapeutic massager?

Through stringent testing and quality control, the FDA in America has certified the Hitachi Magic Wand Rechargeable as an approved therapeutic medical massage device within the USA.

The clever designers at Hitachi have perfected the vibration speeds to not only offer low to high settings you'll actually enjoy using, but also designed the vibrations at the correct specified hertz (Hz) 'frequency' so they resonate deep, offering penetrating pain relief.

So if you're after the benefits of a heavenly massage, muscular pain relief, or mind blowing pleasure.... the Magic Wand offers it all!

Is the Magic Wand Rechargeable safe on the skin?

Yes it is. The Magic Wand Rechargeable's massage head is made from high quality body safe silicone.

Apart from feeling silky smooth against the skin, it's hypo-allergenic, latex free, non-porous, and phthalates free.

Has the packaging and logo of the Magic Wand Rechargeable changed recently?

Yes it has. Hitachi and its distributor Vibratex updated the packaging design and the logo in the first quarter of 2019.

We show the current updated packaging and product logo in our product pictures on this website.

Other retailer websites may still show the older previous packaging design and product logo in their product pictures. This may be due to older stock being sold or they haven't updated their website.

Technical specifications. Hitachi Magic Wand Rechargeable.

Make: Magic Wand Rechargeable.
Model: HV-270.
Manufacturer: Hitachi.
Distributed by: Vibratex, Inc, USA.
Plug-and-play feature: Yes. Use cordless or corded using mains power.
Massage head: Body safe silicone. Hypo-allergenic, latex free, non-porous, phthalates free.
Useage time: 3 hours on a full charge.
Power source: Built-in rechargeable lithium-ion batteries (7.2V/2250mAh/16.2Wh).
Power charger: Included. 110~240v AU/NZ power charger.
Vibration speeds: Four speeds: 2700 / 3800 / 5400 / 6300 vibrations per minute.
Vibration patterns: Four. Tease, wave, pulse, cha-cha.
Dimensions: Length 33.5 cm. Head diameter: 19.5 cm. Head height: 6 cm.
Charger cord length: 1.8 metres.
Weight of massager: 0.595 grams.
Warranty: 12 months.