Hitachi Magic Wand Frequently Asked Questions

Looking to buy the genuine Hitachi Magic Wand? If so, you're in the right place and making a great decision. Find out more about this iconic product by reading our frequently asked questions.

What is the Hitachi Magic Wand?

It all started in 1968 when Hitachi released their first personal massager, the 'Magic Wand' to the American market. It was (and still is) a two speed corded wand massager that operates on 110 volts. It's only available for sale in America and Canada.

In the 2000's, Hitachi collaborated with Vibratex Inc, appointing them as their sole distributor for their massagers. Hitachi and Vibratex also released two newer models, the Magic Wand Rechargeable and the Magic Wand Plus.

Read our article about how the Hitachi Magic Wand has progressed over the years to what it is today.

Although Magic Wand® is trade marked by Hitachi in Australia and around the world, unfortunately the term is used by many retailers as a general description for all brands of wand massagers. This makes it confusing for consumers wanting to buy a genuine 'Magic Wand'.

There are three versions of the Hitachi Magic Wand, which are the:

Magic Wand Rechargeable HV-270 : Released 2015 - current. This is a four speed cordless massager that can also be operated on mains power when using the included power charger. This product is sold by us in Australia which we import from the USA. A certified AU/NZ 100~240 volt power charger is included with the massager in lieu of the manufacturers USA power plug charger. Through stringent testing and certification commissioned by us, the massager and charger have been certified for Australian and New Zealand sale and use in accordance with government electrical safety standards and regulations.

Magic Wand Original HV-260 : Released 1968 - current. This is a two speed mains powered USA power plug corded massager that operates on 110 volts which we do not sell. Formerly branded the 'Hitachi Magic Wand' from 1968 to 2012. Due to re-branding in 2012, this product was re-named the Magic Wand Original. This particular massager is only available for sale and use in America and Canada. It's not available to buy or use in Australia or New Zealand due to its power incompatibility.

Magic Wand Plus HV-265 : released 2019 - current. This is a four speed corded mains powered massager with identical design and features of the Magic Wand Rechargeable. It operates on 100~240 volts power using a removable lock in USA power plug cord. We do not sell this product as yet.

Photo credit: Vibratex, Inc /

Product picture of the authentic Hitachi Magic Wand Original, Magic Wand Rechargeable, and Magic Wand Plus massagers together.

Important: If a personal massager or vibrator is marketed as a 'Magic Wand' by another retailer and is not identical looking to the above pictured Hitachi massagers, it's not a genuine Magic Wand®.

If it does look like the above pictured authentic Magic Wands, and the price is to good to be true, then it's fake.


Can I buy and use the Hitachi Magic Wand Rechargeable in Australia?

Yes you can. The Hitachi Magic Wand Rechargeable can be used in Australia and New Zealand when purchased through us. Our Magic Wand Rechargeable massagers include a 100~240 volt AU/NZ power plug charger in lieu of the manufacturers USA power charger. Because this massager is imported from the USA into Australia through official channels and sold by us, both the massager and included AU/NZ power charger have been tested and certified to comply with Australian and New Zealand electrical safety regulations.

The Magic Wand Original (corded massager) can't be sold or used in Australia, as it operates on 110 volts which isn't compatible with Australian or New Zealand power. Hitachi also restrict the sale of the Magic Wand Original to the USA and Canada only.

Are all personal massagers and vibrators Magic Wands?

No. Only the Hitachi range of personal massagers distributed by Vibratex are Magic Wands.

'Magic Wand' is a registered trade mark of Hitachi in Australia, USA, Canada and other countries, and refers to their Magic Wand Original, Magic Wand Rechargeable, and Magic Wand Plus massagers.

Certain retailers selling non Hitachi brand personal massagers and vibrators unlawfully use the term Magic Wand to name and describe their products. This is false and misleading advertising and trade mark infringement.

Is this the famous, genuine Hitachi Magic Wand Rechargeable?

It sure is! The Magic Wand Rechargeable is manufactured by Hitachi and distributed by Vibratex, Inc USA.

We're Australia's import retailer of the Hitachi Magic Wand Rechargeable. Our genuine locally held stock comes direct from the official USA distributor in California. We make it possible for the Hitachi Magic Wand Rechargeable to be available to buyers in Australia and New Zealand.

Why is there no 'Hitachi' branding anymore?

Due to a re-marketing campaign by Hitachi in 2012, they decided to remove the Hitachi branding from their massagers and packaging. The Magic Wand Rechargeable is still manufactured by Hitachi, but no longer has the Hitachi branding, only the Vibratex distributor branding.

Vibratex, Inc. Who are they?

Vibratex Inc is a USA based private company who are the sole distributors of the Magic Wand Original, Magic Wand Rechargeable, and Magic Wand Plus massagers manufactured by Hitachi.

You will notice Vibratex, Inc written in the instruction manual as well as on the base of each massager.

Where is the Magic Wand Rechargeable made?

The Magic Wand Rechargeable is manufactured by Hitachi of Japan in their manufacturing plant in China.

Why don't we sell the Magic Wand Original or Magic Wand Plus?

We only sell the Magic Wand Rechargeable HV-270 by Hitachi. This massager charges using 100~240 volts which is compatible with Australian and New Zealand power. We include a certified 100~240 volt AU/NZ power charger. The Magic Wand Rechargeable offers the best of both worlds, as it can be operated as a cordless massager or plugged into mains power.

The Magic Wand Original HV-260 is only available for sale and use in the USA and Canada. Being a 110 volt mains powered massager, it is not compatible with Australian or New Zealand power outlets. Although a cumbersome power convertor can be used, it is not recommended by the manufacturer and distributor.

The Magic Wand Plus HV-265 entered the American market in the first quarter of 2019. It's best described as a hybrid between the Magic Wand Rechargeable and Magic Wand Original. Although it's a mains powered massager only, it has a removable power cord with features and looks very similar to that of the Magic Wand Rechargeable. We may sell this massager in the future if demand becomes high enough.

What is the plug-and-play function?

The Magic Wand Rechargeable features a very handy plug-and-play function. It allows you to operate the massager as a cordless unit, or plugged in using mains power when using the included power charger. It's a great feature if the batteries have run flat and you want to use the massager straight away.

Have the best of both worlds, as no other massager does this.

Does the massager include a warranty?

It sure does. A 12 month Australian and New Zealand warranty is included. For more information, please refer to our warranty information page.

How to avoid buying a fake Magic Wand?

As quoted by the distributor, imitation is the greatest compliment. Unfortunately, imitation can also be an obstacle for consumers who want the real thing.

Because we're Australia's import retailer of the genuine Magic Wand Rechargeable direct from the official USA distributor, buying from anywhere else, you risk buying a fake or non AU/NZ compliant product.

Not only are there look-a likes out there made by other brands – usually of inferior strength and quality – there are also counterfeit products that pretend to be the Hitachi Magic Wand Rechargeable, but are not.

Be very cautious if buying from eBay, Amazon, AliExpress, DHGate, and various adult shops. Most, if not all Magic Wand massagers available are fake.

For further information, we recommend reading our article How to avoid buying a fake Hitachi Magic Wand.

If in doubt, feel free to contact us for advice.

Does the Magic Wand include safety features?

Yes, and it's the only massager on the market that does! The massager is quite helpful and clever. If operating the massager continuously for longer than 20 minutes, the massager will automatically turn off. It's able to be turned back on straight away if needed. This safety feature prevents the massager from accidently being left on. It also assists in prolonging the life of the motor, and preventing it from getting hot from continuous lengthy use.

What's the noise level of the massager?

The Magic Wand operates with a quiet hum, a similar operating sound level to an electric razor when on the high vibration speed setting. Compared to other wand massagers on the market, it is quiet.

How does the Magic Wand perform as a true therapeutic massager?

Through stringent testing and quality control, the FDA in America has certified the Hitachi Magic Wand Rechargeable as an approved therapeutic medical massage device within the USA.

The clever designers at Hitachi have perfected the vibration speeds to not only offer low to high settings you'll actually enjoy using, but also designed the vibrations at the correct specified hertz (Hz) 'frequency' so they resonate deep, offering penetrating pain relief.

So if you're after the benefits of a heavenly massage, muscular pain relief, or mind blowing pleasure.... the Magic Wand offers it all!

Is the Magic Wand Rechargeable safe on the skin?

Yes it is. The Magic Wand Rechargeable's massage head is made from high quality body safe silicone.

Apart from feeling silky smooth against the skin, it's hypo-allergenic, latex free, non-porous, and phthalates free.

Which lotions are safe to use with the Magic Wand Rechargeable?

For intimate pleasure, only use a water based personal lubricant. Never use a silicone based lubricant as it may damage the finish of the massage head and buttons.

For a relaxing massage, a sensitive skin moisturizing lotion is ideal. The use of butters, oils and certain lotions may damage the finish of the product.

Has the packaging and logo of the Magic Wand Rechargeable changed recently?

Yes it has. Hitachi and its distributor Vibratex updated the packaging design and the logo in the first quarter of 2019.

We show the current updated packaging and product logo in our product pictures on this website. The old Magic Wand logo on the massager and packaging features a wavy line under the wording, while the new and current logo does not.  

Other retailers may still show the older packaging design and product logo in their product pictures. This is due to them selling previous version old stock. Our stock is fresh and brand new direct from the manufacturer and distributor.

If your Hitachi Magic Wands are genuine USA imports, why do they include an Aussie power charger?
All electrical products sold in Australia and New Zealand must be tested and certified to comply with government electrical safety standards. We've completed this process so we're able to sell the genuine USA imported Hitachi Magic Wand in Australia and to New Zealand. Further steps we've taken to be in compliance, is that we include a certified 100~240 volt Australian and New Zealand power plug charger in place of the manufacturers USA power plug charger.
Technical specifications. Hitachi Magic Wand Rechargeable.
Make: Magic Wand Rechargeable.
Model: HV-270.
Manufacturer: Hitachi.
Distributed by: Vibratex, Inc, USA.
Plug-and-play feature: Yes. Use cordless or corded using mains power.
Massage head: Body safe silicone. Hypo-allergenic, latex free, non-porous, phthalates free.
Useage time: 3 hours on a full charge.
Power source: Built-in rechargeable lithium-ion batteries (7.2V/2250mAh/16.2Wh).
Power charger: Included. Certified 100~240v AU/NZ power charger.
*Original USA power plug charger has been substituted with above AU/NZ charger.
Vibration speeds: Four speeds: 2700 / 3800 / 5400 / 6300 vibrations per minute.
Vibration patterns: Five. Constant, tease, wave, pulse, cha-cha.
Dimensions: Length 33.5 cm. Head diameter: 19.5 cm. Head height: 6 cm.
Charger cord length: 1.8 metres.
Weight of massager: 0.595 grams.
Warranty: 12 months.
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