The Hitachi Magic Wand

If you are looking to buy the genuine Hitachi Magic Wand in Australia or New Zealand, you've come to the right place.

First of all we'll explain the accurate facts and history of the amazing Hitachi Magic Wand, and how Hitachi have now expanded their range to three different models of Magic Wand massagers.


Hitachi first introduced their original massager to the American consumer market in 1968 with the 'Hitachi Magic Wand', also known as the 'Hitachi Massager'.

It was a mains powered 'back massager' aimed at soothing sore and aching muscles. It soon became a best seller and was available at most major department stores throughout America and Canada. It featured a durable rocker switch for high and low vibrations and a lengthy 6 foot power cord.

As the market changed over time, especially during the 90's and early 2000's, the Hitachi Magic Wand became a sought after product for women who would use it primarily for personal pleasure as a vibrator. It was still innocent enough looking as a back massager, so there was no need to hide it.

The Magic Wand was now recognised as one of the best vibrators for sexual pleasure due to its rumbly vibrations, reliability and power to give women intense orgasms. Hitachi decided to cease production in 2012 as they did not want their brand associated with an adult pleasure product that it had become. Due to its popularity among women of all ages, their was backlash from consumers.

Enter Vibratex Inc, who are a USA based manufacturer and distributor of premium adult toys. After Vibratex approached Hitachi and negotiations were made, it was agreed that Hitachi would continue to manufacture the Magic Wand, but with the Hitachi brand omitted from the product and packaging. It would transition to the 'Magic Wand Original' with updated packaging, being available for sale in June 2013. Vibratex would become the exclusive distributor. Because it operates on 110 volts with a USA power plug, the Magic Wand Original is only available for sale and use in the USA and Canada.


A few years later in 2015, Hitachi launched their first cordless version of the Magic Wand Original, naming it the 'Magic Wand Rechargeable'.

With an upgrade to a smoother silicone massage head and increased vibration functions compared to its mains powered brother, it became an instant best seller. It also won numerous product awards over the next couple of years from Time Magazine, XBiz, and more.

With public demand that it be available to buy in Australia and New Zealand, we came to an agreement with the distributor in 2018 for us to import the Magic Wand Rechargeable to our shores direct from the USA. Operating on 100~240 volts, it's compatible with Australian and New Zealand power, allowing it to be sold and used here. Because all electrical products sold in Australia must be certified to comply with government electrical safety standards, this was achieved by us for the Magic Wand Rechargeable. We also include an Australian power charger with the massager. We are the only retailer in Australia to do this, with many happy customers in return.


In early 2019, the third Magic Wand was launched as the 'Magic Wand Plus'.

It's identical to the Magic Wand Rechargeable in looks and features, but is mains powered featuring a removable power cord. We're looking at importing this product from the USA for sale in Australia and to New Zealand in the near future. Stay tuned for that.


In conclusion, when buying the genuine Hitachi Magic Wand Rechargeable from us, you'll be receiving:

  • The world renown No.1 selling cordless Hitachi Magic Wand that's in compliance with Australian and New Zealand electrical safety standards,
  • New locally held 2020 stock that's imported by us direct from the official USA distributor,
  • A high quality Australian power charger (not an American one),
  • Free, discreet Australia wide delivery as well as New Zealand delivery,
  • A 12 month Australian and New Zealand product warranty,
  • Attentive customer service and fantastic after sales support.


You no longer have to buy an inferior similar style wand massager! Now you can buy the Rolls Royce of vibrators, the real Magic Wand right here.



Article by: Lee Doyle.
June 19th, 2020.
Customer service representative at

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