Get to know the 'real' Magic Wand.
Magic Wand® is trade marked by Hitachi in many countries including Australia, and refers to their range of Hitachi Magic Wand personal massagers. There are four versions of the Magic Wand available (that we've listed below), with distribution handled by Vibratex, Inc, USA.
Magic Wand Original HV-260: Released 1968 - current. This is a two speed mains powered corded massager that operates on 110 volts. It's only available to buy in the USA and Canada. Formerly branded the 'Hitachi Magic Wand' from 1968 to 2013. Due to re-branding in June 2013, this product was re-named the 'Magic Wand Original'.
Magic Wand Rechargeable HV-270: Released 2015 - current. This is a four speed cordless massager that can also operate on mains power when using our included tested and certified 100~240v AU/NZ power charger. This product is available to buy in Australia through us, which we import from the USA.
Magic Wand Plus HV-265: Released 2019 - current. This is a four speed corded mains powered massager with near identical design and similar features of the Magic Wand Rechargeable. It operates on Australian compatible 100-240 volts power using our included tested and certified 100~240v AU/NZ power supply. This product is available to buy in Australia through us, which we import from the USA.
Magic Wand Mini HV-135: Released 2022 - current. The little brother to the Magic Wand Rechargeable! Featuring three speeds of vibrating massage and 2.5 hours of use on a full charge, this smaller sized cordless Magic Wand is ideal for travel use, or as a more discreet, easier to handle vibrator and/or massager. This product is available to buy in Australia through us, which we import from the USA.
Real vs Fake with Ashley Elizabeth, YouTube.
Video credit: Ashley Elizabeth, YouTube.
Hitachi's range of Magic Wands are undoubtedly the worlds best selling and most recognized personal massagers. Because of their popularity, they're also the most copied. As quoted by the USA distributor Vibratex, Inc, "imitation is the greatest compliment".
With so many counterfeit Hitachi Magic Wands on the market, for someone wanting to buy a genuine Hitachi Magic Wand it can be a challenge. We're here to help!
Unfortunately there is a minefield of unscrupulous online retailers selling counterfeit Hitachi Magic Wands.
If you're in the market for a genuine Hitachi Magic Wand (we're the Australian import retailer of the genuine range of Magic Wand massagers made by Hitachi), you've come to the right place!
For whatever reason you don't want to purchase through us, you'll need your wits about you.
We'll show you how to filter out fake Hitachi Magic Wands on the market...
Below are some prime examples of various Australian online sellers passing off cheaply made counterfeit wand massagers as genuine Hitachi Magic Wands.
Steer clear from buying off marketplace websites, ebay, Amazon, DHGate and AliExpress. Most, if not all Hitachi Magic Wand massagers advertised on these sites are fake. They're sold by unscrupulous sellers with a lawless attitude who blatantly advertise their knock-off products as genuine. Unfortunately ebay and Amazon don't police this too well.
Detecting a fake Hitachi Magic Wand can be difficult. Sellers of counterfeit products frequently use pictures and descriptions of the genuine item.
Usually their low price is a giveaway. Hitachi and Vibratex enforce a MAP (minimum advertised price) with retailers for their massagers. They also restrict the sale of the Magic Wand Original 110 volt corded massager to the USA and Canada.
If you see an advertised price that seems to good to be true compared to the price of a reputable store, then the product is most likely a fake. If a Magic Wand Original corded massager is being sold in Australia, then it may also be a fake.
Example one: fake Hitachi Magic Wand Rechargeable / Kogan / Dick Smith.
Determined: Fake.
1. The selling price is extremely low, much lower than the wholesale price of a genuine product. 2. The item ships from China. 3. Although Kogan and Dick Smith are not stocking and selling this item themselves, they're allowing 3rd party sellers to sell knock-off products through their website.
Example two: fake Hitachi Magic Wand Rechargeable / ebay.
1. The logo printed on the massager pictured is a different font than a genuine massager. 2. The selling price is much lower than the wholesale price of a genuine product. 3. They note in their ad that the massager is not a branded item.
Fake Hitachi massagers are cheaply made products with very low quality control during manufacture. They lack power, and also feature the incorrect vibrating hertz (Hz) which is required for a deep, soothing massage.
We find it disheartening that many unsuspecting Australian consumers have purchased what they've been led to believe by the way of false advertising is a genuine Hitachi Magic Wand massager. What they actually receive is a cheaply made copy.
Example three: fake Hitachi Magic Wand Rechargeable / ebay.
1. The selling price is much lower than the wholesale price of a genuine product. 2. The ad quotes the charger has an AU plug, when the genuine item is only made with a USA plug charger. 3. One of the pictures in the ad shows an un-branded no name massager (probably what you'd receive in the mail). 4. This seller is very enthusiastic promoting the product as 100% Authentic, when it's actually 100% Non-Authentic!
Example four: fake Hitachi Magic Wand Original / ebay.
1. The price is cheaper than what a genuine item is available for in the USA. 2. The product has an Australian power plug. A genuine product is only available with a USA power plug. 3. Hitachi discontinued making this HV-250R model in 2012. The current genuine product no longer has Hitachi branding and is now branded Magic Wand Original. 4. The picture of the massager on the carton has an oval shaped switch compared to the rectangle shaped switch on the product. 5. The genuine product is only available for sale within the USA.
Example five: fake Hitachi Magic Wand Rechargeable / ebay.
Determined: Fake.
1. The logo printed on the massager pictured is a different font than a genuine massager. 2. The selling price is much lower than the wholesale price of a genuine product.
Example six: fake Hitachi Magic Wand Original / Forbiddentoys.com.au.
Determined: Fake.
1. This pictured massager is only available in the USA. 2. The selling price is lower than what you can buy a genuine product for in the USA. 3. They quote that the massager has an internal battery and it's cordless and rechargeable by the means of a USB cable. The genuine item model is only available as a corded mains powered massager featuring a USA plug, operating on 110 volts.
Example seven: fake Hitachi Magic Wand Original / Sextoydiscountwarehouse.com.au.
Determined: Fake.
1. The Hitachi Magic Wand being advertised is only available for sale within the USA. Operating on 110 volts with a USA plug, the manufacturer and distributor do not allow the sale of this product in Australia. 2. The manufacturer and distributor will not wholesale export this product to Australia. 3. The advertised $AUD price is cheaper than what it can be purchased for in $USD from a USA retailer.
We hope this article has been of help for people in the market wanting to buy a genuine Hitachi Magic Wand massager. Feel confident when buying from us, as you'll be receiving:
- The real deal! A genuine, quality made Magic Wand massager manufactured by Hitachi,
- Outstanding customer service from our staff,
- A one year Australian and New Zealand product warranty.